Communicating to Beneficiaries about Medicare+Choice: Opportunities and Pitfalls
July 24, 1998
Nora Super & Sandra M. Foote
This session explored the opportunities and potential pitfalls in communicating to beneficiaries about Medicare+Choice. In a discussion of the Health Care Financing Administration's strategy for educating beneficiaries about their plan options, the focus was on the agency's efforts to implement a National Medicare Education Program. Speakers also looked at the difficulties inherent in communicating complex information to a diverse group of older individuals. The session also drew from the experiences of large employers who have used a variety of communication techniques to move retirees into Medicare HMOs. The marketing practices of Medicare HMOs in Florida were also explored.
Carol Cronin, Director, Center for Beneficiary Services, Health Care Financing Administration; Susan Kleimann, PhD, President, Kleimann Communication Group, LLC; Douglas M. Cook, Director, Florida Agency for Health Care Administration; Joseph J. Martingale, Principal, Towers Perrin; Mark Pauly, PhD, Chair, Department of Health Care Systems, Wharton School
More information available in the accompanying publication, Issue Brief No. 723.